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Custom Development
When an off-the-shelf tool can’t do what you need, we build it. Custom apps, platforms, and internal tools, designed and coded to your exact spec.
Coded to Your Spec
Most businesses run on tools someone else designed. Usually that’s fine. But when the thing you need doesn’t exist yet, or the workaround is quietly eating hours every week, custom development is the answer. We build for two reasons: an internal tool that saves your team time, or a product you sell to your own customers. Either way, it’s coded to your spec, not bent to fit a template.
What We Build
Multi-tenant SaaS, client portals, and dashboards. Software your customers log into.
Replace manual, repetitive workflows with tooling built around how your team actually works.
Assistants, automations, and tools that run on your own data and make decisions, not just chatbots bolted on.
When a build needs to go past a standard site: custom features, calculators, integrations, members areas.
Custom store functionality and apps for platforms like Shopify, beyond what off-the-shelf plugins can do.
Connect the systems you already run so they talk to each other and stop the copy-paste.
The Stack
From front-end frameworks to AI and the systems your business already runs on, we work across the full modern stack.
Technologies and platforms we build with: CSS3, HTML5, JavaScript, PHP, Python, TypeScript, Express, Next.js, Node.js, React, Tailwind CSS, Vite, WordPress, Drizzle, MongoDB, MySQL, PostgreSQL, Redis, Supabase, AWS, Cloudflare, GitHub, Netlify, Nginx, Railway, Vercel, Claude, Gemini, Make, OpenAI, Zapier, PayPal, Shopify, Square, Stripe, WooCommerce, Airtable, Google Analytics, Google Cloud, HubSpot, Klaviyo, Mailchimp, Meta, Notion, QuickBooks, Slack, Twilio, Xero.
Recent Projects
Multi-Tenant Platform
A platform that lets a marketing agency’s clients log in, connect their own ad accounts, build image and video ads, launch campaigns, and track performance from one dashboard, with AI trained on the agency’s winning campaigns guiding what to run. The agency sells it to its own clients as a monthly subscription.
E-Commerce App
A custom app for an online store that runs sweepstakes promotions, automatically awarding entries based on purchase value and carrying them across product pages, checkout, and order emails. Customers get a dashboard to track their entries across every campaign.
Internal AI Tool
An AI-powered assistant that replaced a company’s part-time admin. It connects to their accounting software, reports cash flow daily, answers any financial question on demand, and handles invoicing through a simple chat interface. Saved them $600 a month.
How It Works
We map exactly what you need and what it should do, so nothing’s vague going in.
Priced per project and agreed before any work starts. No surprises, no scope creep.
Regular updates throughout, plus a client dashboard where you can watch progress in real time.
We ship it and make sure it’s running. Whether we maintain it going forward or hand it to your team, we sort that out together.
Custom software that doesn’t fit a standard website or package: web apps and platforms, internal tools, AI-powered automations, custom website functionality, e-commerce and platform apps, and systems integrations. If it can be coded, it’s usually on the table. The scoping call is where we confirm it’s a good fit.
Every project is scoped and quoted individually based on what you need. Larger builds are quoted per project; smaller or open-ended work can be billed hourly. Either way, you get a clear quote before any work begins. This is different from our monthly website packages, custom development is bespoke, so there’s no one-size price.
Yes. Ownership and licensing are spelled out in the project agreement up front, and in most cases the finished code and product are yours on delivery. We’ll make the terms clear before we start so there’s nothing to untangle later.
Yes. We’re happy to sign an NDA before you share anything sensitive. A lot of custom work involves ideas you don’t want public yet, and we treat it that way by default.
Usually, yes. A big part of custom work is connecting to tools you already run, your accounting software, your booking system, your ad accounts, your store. We assess your current setup during scoping and build around it.
It depends entirely on scope. A focused internal tool can come together quickly; a multi-tenant platform takes longer. We give you a realistic timeline as part of the quote, and you see progress the whole way through on your project dashboard.
Tell us what you’re trying to build. We’ll scope it and give you a clear quote, no obligation.
See what's costing you most. We check your site and your Google profile, score it, and send you a full report on what to fix.
