Paid Ad Management
Paid Ads That Actually Make You Money
Meta, Google, and TikTok campaigns coordinated through our trusted ad partner. Integrated with the website and SEO work we already do for you.
The Problem
Most Small Business Ad Spend Is a Slow Bonfire
Boosting Isn’t Strategy
Boosting a Facebook post for $20 a week is not paid ads. Real campaigns are funnels with offer, audience, creative, and tracking. Boosting is just a donation to Meta.
Disconnected Ad and Site
Your ad sends them to your homepage. Your homepage isn’t built for that ad. Visitors bounce. Conversions tank. The ad spend is wasted on a broken funnel.
DIY Costs Stack Fast
Bad targeting plus wrong creative plus no tracking equals expensive lessons. We’ve seen $5k a month budgets burn for nothing on accounts run by the owner alone.
Platforms
Where We Run Campaigns
Facebook + Instagram
Best for visual businesses, brand-build, and broad audience targeting. Local salons, groomers, and trades that want to fill the calendar.
- Before/after content
- Local awareness campaigns
- Lead-generation forms
Search + Display
Best for ready-to-buy intent. Customers actively searching for your service in your service area. Highest-intent traffic on the internet.
- “Barber near me” searches
- Emergency or urgent services
- Competitor brand bidding
Short-form Video
Best for younger customers and trend-driven niches. Cuts, color, lashes, nails, tattoos all do great with the right creative on TikTok.
- Process or transformation videos
- Trending sound campaigns
- Local awareness with Gen Z
How We Handle Paid Ads
We Coordinate, Our Ad Partner Executes
Paid ads are a different craft from web and SEO. Doing both well requires specialists. We coordinate with one of the best paid ad agencies in the country. They’ve been running campaigns for 10+ years, manage paid media for nearly 3,000 active clients, and hold the global contract for one of the largest fitness chains in the world. They handle multi-location brand campaigns at the highest level, but their pricing stays accessible for local service businesses like yours.
TMG handles
- Custom landing pages
- Conversion tracking
- Booking integration
- Site speed and UX
Ad partner handles
- Creative + ad copy
- Audience targeting
- Bid management
- Reporting + optimization
Real Campaigns, Real Results
Performance You Can Track
Every campaign comes with full reporting. See what’s working, what’s not, and what to scale next.
How It Works
From Idea to Live Campaign in Two Weeks
- 1
Day 1
You Tell Us You Want Ads
Mention it during your demo or any time. We learn your goal: more bookings, brand-build, or specific service push.
- 2
Day 2 – 4
We Scope It With You
Budget, platforms, target audience, success metrics. We outline the campaign together. Realistic numbers, not hype.
- 3
Day 5 – 7
Intro to Ad Partner
We hand off to our trusted ad partner. They handle execution, creative, day-to-day optimization, and reporting.
- 4
Ongoing
We Stay in the Loop
Landing page changes, conversion tracking tweaks, booking integration. We stay accountable for the website side.
Common Questions About Paid Ads
Who actually runs the ads?
Our trusted ad partner runs day-to-day execution: creative, audience, bidding, reporting. TMG coordinates the website and landing page side. You get one team, one accountability.
What’s a typical ad budget?
Most service businesses start with $500 to $1,500 a month in ad spend, plus a separate management fee paid directly to the ad partner. We’ll talk numbers during scoping. Your spend can scale up once you see what’s working.
How fast will I see results?
Google Ads can produce leads in the first week. Meta and TikTok usually need 2 to 4 weeks for the algorithm to learn your audience. Real optimization shows up at 60 to 90 days.
Do I need a TMG-built website to run ads?
No, but conversions are usually 2 to 3 times higher when the landing page is built specifically for the ad. We add dedicated landing pages to your TMG site as additional pages, scoped into your project, and tailor them to match each campaign’s offer, audience, and creative.
What’s the long-term commitment?
The terms are between you and the ad partner directly. Most engagements are month to month with a 30-day notice. The TMG website work continues independently regardless.
Who do I pay, TMG or the ad partner?
Two separate bills. You pay TMG directly for your website, SEO, landing pages, and any other TMG services. You pay the ad partner directly for ad spend and their management fee. Each side bills only for their own work, so you always know what you’re paying for.
Can TMG and the ad partner coordinate directly?
Yes. They get access to landing page analytics, conversion data, and any tracking we set up. We stay in regular contact through the campaign so changes on either side don’t break the funnel.
Ready to Launch
Ready to Get Your Ad Campaigns Running?
We’ll connect you with our trusted ad partner and coordinate the launch with your website and SEO.
Find Out What a Customer Sees When They Look You Up
See what's costing you most. We check your site and your Google profile, score it, and send you a full report on what to fix.