Tracking & Analytics
Know Exactly Where Your Customers Come From
Accurate tracking, so you can see when your leads convert into sales.
The Problem
If You Can't Measure It, You're Guessing
You Can't See What's Working
Without analytics, there's no way to tell how many people visit your site, where they come from, or what they do once they land.
Your Tracking Is Counting Wrong
Tracking that's installed wrong is worse than none. Double-counted visits, missed calls, and forms that never register make every number untrustworthy.
Your Ads Can't Prove Themselves
If Google and Meta can't see which clicks turned into customers, they can't find you more of them, and you can't tell which campaigns are worth the money.
What We Do
Three Ways We Get Your Numbers Right
Whether we're building your site or fixing the one you have, the goal is the same: numbers you can trust.
Built In or Fixed Up
Every call, form and booking traced back to where it came from.
Analytics setup: installed right from day one
Every site we build ships with Google Analytics and the Meta pixel wired in while it's being built, not bolted on after. Your numbers start counting the day you launch.
Analytics repair: fixing tracking that's missing or broken
A lot of businesses we meet have no analytics at all, or tracking that's installed but counting the wrong things. We audit what you have, fix what's broken, and fill in what's missing.
Conversion tracking: know which ads actually bring in customers
Every call, form and booking gets traced back to the search or ad that brought it in. You'll know which campaigns are paying for themselves and where to put the next dollar.
See everything that's includedHide details
Analytics setup
- Google Analytics (GA4) installed and configured on every page
- Google Tag Manager, so every tag lives in one place
- Google Search Console connected, with your sitemap submitted
- Privacy-friendly setup tied to your cookie consent banner
Ad platform tracking
- Meta pixel installed on every page
- Google Ads conversion tracking
- Retargeting audiences ready for Google and Meta
- Every platform set up under your own business accounts
Conversion events
- Phone call clicks
- Contact and quote form submissions
- Online bookings
- Estimate requests
Tracking audit & repair
- A full check of every tag already on your site
- Duplicate and broken tags removed
- Missing events added
- Every fix tested before we sign off
What Gets Tracked
See Every Lead the Moment It Happens
Once tracking is set up right, every action that matters shows up with the source that sent it. This is what you'll finally be able to see.
- Call clickfrom Google MapsMobile
- Quote form submitfrom Google AdsDesktop
- Booking completefrom InstagramMobile
- Estimate requestfrom Google searchMobile
- Call clickfrom Facebook adMobile
Each one lands in Google Analytics, and the ad platform that earned it gets the credit.
A real tracking repair
Every Lead Counted Again
San Diego Liquidation and Estate Services came to us with search and tracking problems. We fixed them site-wide and rebuilt their Google Ads conversion tracking so every lead is counted. Then our ad partner set up retargeting on Meta, so the people their Google ads bring in see them again on Facebook and Instagram.
"The updated site looks much more modern and loads much faster now. They did a great job on the update and provided quick turn around. Highly recommended if you need a good website developer who's experienced in online marketing and conversion optimization."
Read it on Google
The Process
From Guesswork to Real Numbers
- 1
Step 1
Audit
We look at what's installed on your site, what's actually firing, and what's missing.
- 2
Step 2
Plan
We list every action that matters to your business, like calls, forms, bookings and estimate requests, and decide how each one gets counted.
- 3
Step 3
Install & Fix
We set up or repair Google Analytics, Tag Manager, the Meta pixel and your ad conversions, and clear out anything broken or doubled up.
- 4
Step 4
Test & Verify
We run test calls, forms and bookings and confirm each one shows up where it should before we call it done.
Works Best With
Tracking Makes Everything Else Measurable
Paid Ad Management
Tracking is what lets your ads learn. Pair it with managed Google and Meta ads.
Local SEO Management
See exactly which searches and map views turn into calls.
Website Design
Every new site we build comes with Google Analytics and the Meta pixel already in place.
Common Questions
Is tracking included with every website you build?
Yes. Google Analytics and the Meta pixel are installed on every site we build. Conversion tracking for your ads, and repair work on a site we didn't build, are scoped and quoted for your business.
What's the difference between analytics and conversion tracking?
Analytics shows you who visits your site and what they look at. Conversion tracking goes a step further and records the actions that make you money, like a call, a form or a booking, and which search or ad led to it.
Can you fix tracking on a site you didn't build?
Yes. We audit every tag that's already there, remove what's broken or doubled up, add what's missing, and test it all before we sign off.
What is the Meta pixel, and do I need it?
It's a small piece of code from Meta that tells Facebook and Instagram who visited your site and what they did. If you run, or ever plan to run, ads on Facebook or Instagram, you need it so those ads can find people like your best customers.
Will tracking slow down my website?
No. We set tags up so they load without getting in the way, and every site we build still loads in under 2 seconds.
Is my tracking privacy-friendly?
Yes. Tracking is tied to your site's cookie consent banner, so visitors who need to opt in are asked first.
Do I own my analytics and ad accounts?
Yes. Your Google Analytics, Tag Manager, Google Ads and Meta accounts are set up under your business. We're added as a user, and you can remove us any time.
Find Out What a Customer Sees When They Look You Up
See what's costing you most. We check your site and your Google profile, score it, and send you a full report on what to fix.